CRM Comparison

For the last few years, we have prepared an analysis of Customer Relationship Management (CRM) systems on behalf of CAmagazine. We issued surveys to all the CRM vendors we know, collated the results and wrote an accompanying article.

CRM System Comparison Charts in Excel Format

CRM Comparison 2014

Customer relationship management is hotter than ever. In fact, Gartner predicts that the worldwide CRM market will be worth US$36.5 billion by 2017. Currently, CRM also leads all enterprise software categories in projected growth...

CRM Comparison 2013

…Although CRM has been around for some time now, new mobile functionality and social networking are fueling adoption of the technology. In fact, IT research firm Gartner expects CRM to become a top priority for IT spending on enterprise applications, even more so than ERP...

CRM Comparison 2012

Customer relationship management (CRM) has now joined the ranks of mainstream technology and it’s hard to find any organization that doesn’t want or need it in some form or another. And why not? CRM’s raison d’être is to improve customer relationships, and what organization doesn’t have customers? CRM covers the entire sales spectrum, from keeping track of customer contacts to selling, marketing and servicing. Moreover, as this year’s CRM vendor survey shows, most products now include not only customers but all contacts, including suppliers and referral sources...