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Business Technology

Friday, October 06, 2006

Business Intelligence Tools - Vendor Analysis

July 6, 2006 from IDC – “IDC defines the BI tools market as being composed of two market segments: query, reporting, and analysis (QRA) and advanced analytics. A further segmentation by software packaging divides the market into standalone and database-embedded BI tools:
1) Query, reporting, and analysis software includes ad hoc query and multidimensional analysis tools as well as dashboards and production reporting tools. Query and reporting tools are designed specifically to support ad hoc data access and report building by either IT or business users. This category does not include other application development tools that may be used for building reports but are not specifically designed for that purpose. Multidimensional analysis tools include both online analytical processing (OLAP) servers and client-side analysis tools that provide a data management environment used for modeling business problems and analyzing business data. Packaged data marts, which are preconfigured software combining data transformation, management, and access in a single package, usually with business models, are also included in this functional market.
2) Advanced analytics software includes data mining and statistical software (previously called technical data analysis). It uses technologies such as neural networks, rule induction, and clustering, among others, to discover relationships in data and make predictions that are hidden, not apparent, or too complex to be extracted using query, reporting, and multidimensional analysis software. This market also includes technical, econometric, and other mathematics-specific software that provides libraries of statistical algorithms and tests for analyzing data. Although statistics products vary in sophistication, most provide base-level functions such as frequencies, cross-tabulation, and chi square. This market also includes a specialized form of statistical software focused on functional areas such as the industrial design of experiments, clinical trial testing, exploratory data analysis, and high-volume and real-time statistical analysis…

In 2005, the BI market grew 11.5% to reach $5.7 billion in worldwide license and maintenance revenue. As Table 1 shows, the database-embedded BI server market experienced a higher growth rate (19.9%) than did standalone BI software (10.7%). The query, reporting, and analysis market outgrew the advanced analytics market in 2005. We had anticipated a higher growth rate for advanced analytics. One of the reasons for the lower-than-expected performance of this market segment was a larger-than-expected shift in revenue to query, reporting, and analysis tools as well as to packaged analytic applications by SAS, the largest advanced analytics tools vendor.

Business Objects
Business Objects ended 2005 again as the leading BI software vendor, with $795 million in BI tools revenue and a 14% market share. Business Objects is the dominant query, reporting, and analysis vendor, with a broad user base spanning all major geographic regions, company size segments, and industries. Building on this base, the company has ambitious goals for growth. This growth can either be organic or involve further acquisitions. Both paths will likely contribute to Business Objects' top line over the foreseeable future, with most of the organic growth coming from query, reporting, and analysis tools from both expanding the company's user base within enterprise accounts and deeper penetration of midsize organizations.

SAS Institute
SAS was the second-largest vendor in 2005, with $582 million in BI tools revenue and a 10.2% market share. Fifty-nine percent of SAS' BI tools revenue comes from advanced analytics software. However, in 2005 the company saw strong performance from its Enterprise BI Server product suite, which resulted in a 26% growth in its query, reporting, and analysis revenue (for more details see SAS Revamps Its BI Software and Finds Traction Outside Its Core Competency of Data Mining and Statistics, IDC #34846, February 2006). SAS is also continuing to find success in specialty analytic applications that take advantage of its advanced analytics tools. Examples include applications for various types of forecasting, optimization, and descriptive and predictive analytics. Although this revenue is not accounted for in the current BI tools study, it influences the company's overall product mix and in aggregate has a tempering effect on BI tools revenue.

In the short term, IDC does not see any serious challenge to SAS' dominance of the advanced analytics market and expects the company to continue to experience above-market growth rates for query, reporting, and analysis. However, at the same time there is likely going to be a long-term, continuous shift toward more packaged analytic applications.

Cognos
Cognos finished 2005 as the third-largest BI vendor, with $567 million in BI software revenue and a 9.9% market share. Like its longtime rival Business Objects, Cognos experienced competitive market pressures, which kept its query, reporting, and analysis revenue growth rate below that of the market. IDC speculates that the company's ReportNet product, which had tremendous growth when it was first introduced at the end of 2003, encountered tough competition from the many
reporting products in the market from specialty BI and database vendors. Although Cognos still derives a majority of its revenue from BI tools, the company experienced a higher growth rate in its business performance management applications than it did in BI tools. This trend is indicative of a steady shift toward a focus on analytic applications. As the market for BI tools matures, Cognos is likely to continue to expand on its strategy of both developing and acquiring packaged analytic applications in areas such as workforce analytics (released in 2006), supply chain analytics, customer analytics, and business performance management. This expected shift will put internal pressure on BI tools. However, these trends take years to play out; in the meantime, Cognos remains solidly one of the top BI tools software providers.

Microsoft
IDC estimates the value of Microsoft's BI tools at $353 million, which puts the company into fourth place with a 6.2% market share. Among its closest competitors, Microsoft is a relative newcomer to the BI tools market; the company introduced its OLAP server at the end of 1997. Nevertheless, Microsoft has seen strong growth over the past several years as it has expanded and enhanced its database-embedded BI features and combined them with related tools such as data integration. Specifically, the high growth rate in 2004 is attributed to the release of SQL Server Reporting Services.

More recently, Microsoft acquired ProClarity. (The acquisition closed in 2006; therefore, IDC has shown the two companies as separate entities in this 2005 market share study.) This acquisition filled an important gap in Microsoft's BI software portfolio. The company now has not only server-side BI engines for OLAP and data mining but also a Web-based (as well as thick-client) end-user query, reporting, and analysis tool.

Microsoft's impact on the BI tools market cannot be overemphasized. Currently this is especially true with respect to its Reporting Services and Analysis Services products. However, the company is also going to have an impact at the "front end" of BI in the coming years. Note that although Microsoft Excel is not counted as a purpose-built BI tool, Microsoft's recent focus on promoting Excel as a key interface for BI is also going to have a negative impact on competition. Again, this impact will not create any sudden material shifts in the market, but an evolutionary change has been put into motion by the database vendors, and it will reshape the BI tools market over the next 15 years…

The next wave of BI will reach out to these employees as well as other organizational stakeholders such as suppliers, partners, customers, and government agencies to improve information delivery and decision support functionality for all. This shift in market focus can be only partially addressed through existing BI software, which as already mentioned was created with the analyst or power user as the intended audience. Clearly a frontline employee will have limited use for an OLAP or an ad hoc query tool. In fact, to address the needs of frontline employees and line-of-business managers, organizations must redefine and expand what they mean by BI. The expanded vision of BI must take into account not only the technologies involved but also business drivers and performance management methodologies.

180 View – IDC provides analysis on many other BI vendors including Hyperion, Oracle, MicroStrategy, SAP, SPSS, Information Builders, IBM, Actuate, Lawson and QlikTech. The analysis also includes BI business drivers. If you’re into BI, you should check this article out.

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1 Comments:

Blogger Robert said...

It is a sad fact of human nature that , if someone drops off the face of the earth for a few years, comes back with a very practical and innovative new technology, that could and will have a real impact on the statistical software industry and even the business intelligence industry, but doesn't have a big ROLODEX , doesn't have a big network in Silicon Valley, cannot drop any big-status names, has no reputation in the software industry,
THEN
people will discount him because of his social status, without even bothering to carefully assess the QUALITY AND SIGNIFICANCE OF THE TECHNOLOGY he actually created.

Idiots.

Likely scenario:

Shareholders: Why did you ignore this guy until it was too late? We understand you knew about this early on?

Executive: He was some unemployed guy on the street, with no credible references. Of course we ignored him. We're a big multi-million dollar operation. How could some nobody like that matter to our operation?

Shareholders: You cost us a lot of money with that attitude.

Executive: We didn't expect this. It came out of the blue.

Shareholders: You wasted an opportunity. And now our profit margins are under serious pressure because someone else didn't waste that opportunity, even though they found out about him months after you learned of him. You really blew it.

November 07, 2006  

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