What's happening with Accpac?
September 20, 2007 based on an interview with Laurie Schultz, SVP and GM and Scott Zandbergen, VP – Accpac used to dominate the mid market accounting system market in Canada. Market share has been lost to competitors but Sage is now fighting back. Expect to see marketing campaigns with the themes of “customer for life”, “suites” and “simplification”. The customer for life idea is that organizations that outgrow Simply Accounting will want to move to Accpac. Merging ERP and CRM is the thinking behind suites. We have also noted a growing trend towards end to end systems where the back office (ERP or Accounting) is tightly integrated with the front office (CRM). Simplification will occur not only in ease of use in the application but also in the selling of the system making it easier to purchase. We think competition is good for all of us, so we look forward to hearing more from Accpac.
September 20, 2007 based on an interview with Laurie Schultz, SVP and GM and Scott Zandbergen, VP – Accpac used to dominate the mid market accounting system market in Canada. Market share has been lost to competitors but Sage is now fighting back. Expect to see marketing campaigns with the themes of “customer for life”, “suites” and “simplification”. The customer for life idea is that organizations that outgrow Simply Accounting will want to move to Accpac. Merging ERP and CRM is the thinking behind suites. We have also noted a growing trend towards end to end systems where the back office (ERP or Accounting) is tightly integrated with the front office (CRM). Simplification will occur not only in ease of use in the application but also in the selling of the system making it easier to purchase. We think competition is good for all of us, so we look forward to hearing more from Accpac.
Labels: ERP
posted by 180 Systems at 9:55 PM 
2 Comments:
I didn't know Sage Accpac was losing market share. where do you get your stats?
Good question. We don't have hard evidence that Accpac is losing market share. Our comment was based on our impression of what was happening in the marketplace. We will contact Sage for their input.
Thanks
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