180systems_Every Acquisition Tells Two Stories

Every Acquisition Tells Two Stories

I stumbled across this painting while visiting Halifax and found myself standing in front of it much longer than I expected. For those of who know me, know that I am an art enthusiast who takes great joy in interpreting art as it fits my current situation. In this case, I should probably apologize to the artist because I’m almost certain my interpretation has very little to do with what they intended. Then again, perhaps that’s the beauty of art. We all bring our own experiences with us, and sometimes the painting says more about the person looking at it than the person who painted it.

As I stood there, my imagination immediately went to work, creating a story that was probably never intended by the artist. I couldn’t help wondering whether the woman and the young boy were walking away from the village they had once called home. The buildings behind them looked weathered and forgotten, the road ahead was muddy, and the light suggested the day was coming to an end. It wasn’t a day that invited long walks, which only made me wonder where they were going. Were they trying to escape something? Had they been forced to leave? Were they searching for a better future, or simply hoping to survive the night? I’ll never know, and perhaps that’s the point. The questions became far more powerful than the answers.

The more I looked at it, the more it reminded me of acquisitions.

That probably says something about how much time I spend thinking about M&A. Most people visit Halifax and admire the seafood, the waterfront, or Peggy’s Cove. I apparently stand in front of paintings inventing integration scenarios. If you think that I was overanalyzing a perfectly innocent landscape painting, and you’d almost certainly be right. But once my brain starts building a story, there’s really no stopping it.

The interesting thing about acquisitions is that they also tell two very different stories.

If you walk into the boardroom, the conversation is usually about growth, market expansion, synergies, operating models, customer opportunities, and long-term value creation. There are spreadsheets, business cases, and presentations explaining why bringing two organizations together creates something stronger than either company could have achieved alone. Those conversations are important because they are the reason the acquisition happened in the first place.

Standing in front of this painting, I realized something that I had never really thought about before. Every major decision looks completely different depending on which side of the decision you’re standing.

180systems_Every Acquisition Tells Two Stories (2)

Somewhere, someone probably made the decision that changed these people’s lives. Perhaps it was necessary. Perhaps it was unavoidable. Perhaps it was even the right decision. The people making that decision likely had information, responsibilities, and pressures that the woman in the painting never saw. None of that changes the fact that she still had to walk down that road.

The fascinating part is that neither story is wrong; they simply exist at different altitudes.

Leadership has a responsibility to think about the future of the organization. Employees have every right to think about the future of their own lives. Neither perspective is wrong. They’re simply looking at the same journey from different places on the road. Somewhere between those two perspectives sits the integration team, trying to build one story out of two very different realities.

One of the unexpected lessons from my doctoral research was realizing that successful integrations are rarely defined by the project plan alone. They are shaped by how well leaders recognize the human experience unfolding alongside it. You can have a flawless governance structure, detailed workstreams, and beautifully colour-coded dashboards, but if people spend months feeling uncertain, disconnected, or forgotten, they will remember the acquisition very differently than the executives who approved it. Perhaps that is why this painting stayed with me.

I don’t know whether the woman was leaving home, heading home, or simply taking a walk to buy groceries. My imagination probably filled in far more of the story than the artist ever intended. What I do know is that the painting reminded me that every journey looks different depending on where you are standing.

The same is true in M&A. Every acquisition begins with a strategic decision and becomes someone’s journey.

The best leaders never forget the difference.

Amanda David

Written by Dr.Amanda David, Ph.D., CPMI - Senior Consultant

Senior technology and transformation leader with 24+ years of experience delivering enterprise-wide digital transformation, complex integrations, and post-merger execution across multiple industries. I specialize in translating deal strategy into operational reality, with a focus on protecting value through disciplined integration of people, process, and technology.

My background spans full-cycle implementation and integration of business-critical platforms including ERP, HRIS, CRM, and cloud ecosystems such as NetSuite, Salesforce, Microsoft 365, and SharePoint. I have led large-scale M&A transitions, aligning systems, operating models, and teams to ensure business continuity at close and accelerate value realization post-deal.

Focus Areas: M&A Integration and Execution; Post-Merger Value Realization; Digital Transformation; Enterprise Systems Strategy; Change and Program Leadership; Operating Model Design; Business Process Optimization