March 27, 2013 from CIO – “Congratulations on that purchase of a new customer relationship management (CRM) system. Now if only the people on the sales, marketing and customer service teams would use it…”
180 View – The article does provide good tips but misses the elephants in the room when it comes to reasons for not using CRM systems. Employees often don’t see any value in using it. In fact, there are disincentives. They spend time entering information with no value to themselves and they give away information that they consider useful in establishing their importance to the organization. Unfortunately, no tricks will solve this problem other than senior management demanding it by stick or by carrot.